In recent years, people who rely on vending machines can be sure that it is not only a convenient tool for buying snacks but also a great advertisement for the product or brand. What sandwiches may one span when talking about vending machines and advertisements? Certainly, people were talking about them, and advertisements became more and more interesting to the eyes of the customer. Thanks, vending machine, instead of snacking all the time with their heads down, they’re somewhat witnessing the whole advertisement when doing the vending process. Today, we will highlight several ideas on how businesses should use vending machines to stand out from the competitive market.
How Vending Machines Can Supercharge Your Brand?
Turning Up in the Most Unlikely of Places
It is not uncommon for businesses to install vending machines in areas such as public transportation hubs, fitness centers, and shopping malls. Take, for example, the airport vending machines for cosmetics by Benefit – women want to grab a lipstick before boarding the aircraft. When vending machines are situated in locations where people are likely to purchase, it helps the brands get new customers. And because they are so rare, they are also bound to attract attention, and thus there will be plenty of customers who are just curious about them.
Vending Machine Designs that are True to the ‘Brand’
What can be cooler than a vending machine for the brands? You have an opportunity to create a custom vending machine that is unique to your brand. This is akin to a vending machine personalized with colors, logos, and design features of your business. Nike did this with their event vending machines, most of which were very bright and attractive. Having a vending machine designed with the brand’s identity makes it more than just a vending machine – it turns into a brand experience. That allows the brand to draw more people to itself.
Be Open 24/7
While your shop might be occupied for the mentioned business hours, a vending machine does not have to be. Companies such as Redbox saw this opportunity and installed DVD rental kiosks inside grocery stores and gas stations. This is where the vending machine comes in, your brand can be there for any of the customers at any time, and enhance the opportunities for sale even when the business hours are over.
Cut costs but still be seen
The normal cost of setting up a full storefront for businesses can cost a good amount of money and time, but a vending machine? Not So Much. Most of the businesses reach a point where they have to test their product in certain marketplaces, so instead of making large investments, renting vending machines to do so is smart. This is an excellent approach to getting noticed without having to shell out a large sum of money. So, whether you are a new brand or looking to test completely new products, a rental vending machine is an affordable option for increased visibility.
Get Real-Time Insights
So today’s vending machines are quite smart. They have sensors, screens, and even data scanners, and therefore can inform you what has been sold, the time it has been sold, and the frequency of the sales as well. How about knowing your newly developed drink sells like hot cake in an office building during the afternoon dull moments? This is great data to have, it is useful to brands as it lets them know the behaviors of their customers and consider making some modifications to make their products more appealing.
Creative Vending Machines Through Real-Life Examples
Here are a few brands that have nailed it with vending machines:
In the 1970s, Snickers designed a machine that searched for customers who were frowning. If such a person was spotted, the machine automatically dispensed a Snickers bar in order to make the customer feel happy again. This is a humorous and innovative method of reinforcing the company message, “There’s nothing more annoying than being hungry”, while attracting clients.
Marc Jacobs had a vending machine that allowed customers to send a tweet instead of using cash to purchase a product. It also allowed customers to have fun while effectively promoting the brand's Twitter account.
Reebok placed a vending machine with an epigram. These items were received upon completing some tasks, such as jumping a certain height. The offer of the machine was in line with the company’s design and therefore resonated with the image of Reebok as a fitness-oriented company.
Choose The Best Vending Machine Supplier And Manufacturer
To make the experience of using a vending machine ideal for the customer, a vending machine supplier or a vending machine manufacturer who can design one according to the brand’s concept is required. A trustworthy supplier is capable of everything from wi-fi and touch screens to bespoke wraps and branding. A trusted partner is able to assist you in designing the machine to be practical yet match your brand’s needs.
Wrapping up
As the orthodox advertisements become omnipresent, vending machines become a new means of reaching out. They are mini towers of commerce that interact on a personal level and carry the brand message to its consumers. There will be more usage of vending machines in the marketing strategy of a brand as a point of purchase.